Preparation Prevents Poor Performance
What is going to make your future guests stop doom scrolling and land on your listing?
Is it the wording you've laboured over?
Nope.
It's the photography.
So how can you make sure you are getting the most out of your photoshoot?
Here's some of my top tips to help lead you through the doorway of a successful listing.
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Start From The Ground Up: Deep clean. I mean DEEP. The tops of fans, the skirting boards, the power points, on top of photo frames.
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Exterior: Ensure the front yard, entrance and exterior of the property are well-maintained and inviting. A tidy and welcoming exterior sets the tone for what's inside.
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Maximize Natural Light: Bright, well-lit spaces are a photographer's dream. Allow your property to to be photographed at a time when the light creates beautiful shadows and enhances the rooms with the biggest asset.
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Staging Makes a Difference: Set up the dining room table to seat as many as your home sleeps, have a few towels hanging on the hooks in the bathroom- these are the touches that promote people's imagination, to see themselves renting out your property.
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Images For Your Clientele: Your property will need to be captured in a way that is appealing to YOUR clientele. So be clear in your mind who that is before locking in the photographer.
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Highlight Uniqueness: Make sure you capture and elevate that THING about your property that is different from all the others: Outdoor bath, fire pit or the beach front view.
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Smells: This is a tricky one because if you are in the accessible travel sector, perfumes are to be considered very carefully. So know your clientele prior to investing in anything scented.
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Nature: Whether it is fake, dried or real, add some plants! The quickest way to make a house feel like a home is to add some plants and nature.
- Personal Items: Remove all personal items- photos of people, certificates and or awards.
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Consult your photographer: OK, NOW YOU CAN CALL YOUR PHOTOGRAPHER! They will ask which way the house faces (north, south ect) to ensure the best light on the day- so be prepared for that question!
So now that you are a bit more prepared, grab your gloves, a glass of gin and a good podcast (I recommend "Unemployed and Afraid" by Kim Kerton) and get cracking!
Photo Credits:
Top Banner images of Wye River oil diffuser- King Parrot Cottages and Event Centre. Captured by Kirstie-Lee's Photography
Bottom Banner: Food styling by Kate of Wattletree Inn. Captured by: Kirstie-lee's Photography
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